We fill your calendar with 60 highly qualified roofing leads every month, or we put our payroll on the line.
Facebook and Instagram ads filmed on your real jobs, run in your service area, with every enquiry followed up and tracked through to the quote. You do the roofs. We fill the calendar.
Homeowners who want a re-roof, repair or restoration, in your service area, ready for a quote. The exact terms are on the call, and in writing before you sign anything.
30 minutes. We look at your service area, your job mix and what you're spending now. Built for roofing businesses doing over $500k a month. If we can't get you to 60, we'll tell you on the call.
Takes about a minute. By submitting you agree to Romero contacting you about your enquiry by phone, SMS or email. No marketing lists, and you can opt out any time.
Pick a time. We'll bring your numbers.
Choose a 30-minute slot below. Before we call, we look at your service area, your job mix and what you're spending now, so the call starts with your numbers, not a pitch.
Three steps. Your jobs, ads, a full calendar.
A tired roof turning into a new one is the best ad you will ever have. We film it, turn it into ads that bring in enquiries in your area, and follow up every enquiry until it's a qualified lead in your calendar or a no.
We film your jobs
No stock footage. Your crew, your jobs, your before and afters.
- A shoot day on site: the old roof, the work in progress, the finished job
- Your customers on camera, if they're happy to
- Short cuts for ads, longer cuts for your page and your website
- A bank of footage you own and keep
We turn it into enquiries
Ads built to book jobs, not to get views.
- Facebook and Instagram ads targeted to the suburbs you service
- Offers built around the season: leaks and storm damage in the wet months, re-roofs and restorations in the dry
- Multiple hooks tested, winners scaled, losers cut
- A landing page and form that turn attention into enquiries
We book it and track it
Because an enquiry isn't a job.
- Every enquiry followed up by phone and text within minutes
- Booked into your calendar as a quote or a job
- Tracked from enquiry to quoted to won or lost
- A monthly report: qualified leads, quotes, jobs won, revenue
60 qualified leads a month, or we don't get paid.
We're paid to fill your calendar, not to run ads. If a month comes in under 60 highly qualified roofing leads, our fee for that month is on us. Here's how it's kept honest.
A homeowner in your service area who wants a re-roof, repair or restoration, has given a working phone number, and has been spoken to and confirmed. Wrong numbers, out-of-area and tyre-kickers don't count towards the 60.
A shoot day, ad spend paid to Meta directly, a service area with enough homes in it, and someone to quote the jobs. We agree the numbers before we start.
Our management fee for that month is waived. Not a credit, not a discount. You still keep the footage, the ads and every lead that came in.
Live in about three weeks.
- Week 1
The shoot
We come to your jobs. A day with your crew on a couple of roofs, plus a few minutes with the customer if they're keen. That footage is the whole campaign.
- Week 2
The build
Ads cut from the footage with different hooks and offers, a landing page and form, follow-up texts and calls, and the tracking that ties every enquiry to a job. You approve it all.
- Week 3 onward
Leads in the calendar
Campaigns go live in your suburbs. Enquiries are followed up within minutes, qualified and booked in for a quote. Each month you get the count that matters: qualified leads.
Questions, answered straight.
What do you actually do?
We run the marketing that gets roofing jobs booked. We film your real jobs, turn the footage into Facebook and Instagram ads in your service area, follow up every enquiry by phone and text, and book the good ones into your calendar. Then we track each one through to quoted and won, so you know what the marketing is worth.
You do the roofs. We fill the calendar.
Who is this for?
Established roofing businesses doing over $500k a month, with the crews and the quoting capacity to handle 60 extra qualified leads. If you're smaller than that, the volume will swamp you before it helps you, and we'll say so on the call.
What does "payroll on the line" mean?
Our fee is tied to the number. If a month comes in under 60 highly qualified roofing leads, we don't charge our management fee for that month. Ad spend is paid to Meta directly and stays yours. The exact terms are agreed on the call and written into the agreement before you sign.
What counts as a qualified lead?
A homeowner in your service area who wants a re-roof, repair or restoration, has given a working phone number, and has been spoken to and confirmed as a real enquiry. Wrong numbers, duplicates, out-of-area enquiries and gutter-clean-only calls don't count towards the 60, so the number is honest.
How much ad spend do I need?
It depends on your service area and the season. We work it out on the call from your suburbs and your average job value, and we won't take you on if the maths doesn't get to 60. Ad spend goes to Meta from your own account. Our fee is separate.
What about the quiet months?
We build the offers around the season: leak repairs and storm damage through the wet months, re-roofs, restorations and replacements when the weather is dry, inspections and gutters in between. The ads change; the target doesn't.
Do you really come out and film?
Yes. The footage is the campaign. Homeowners book the roofer whose work they've seen, not a stock photo. It's one day on site and the footage is yours to keep.
What do I need to give you?
A shoot day, access to your Facebook page and ad account, your service area, and someone who can quote the jobs when they come in. We set up everything else.
Can I cancel?
Yes. Thirty days' notice, no exit fee. The footage and the ad account are yours either way.
Find out if we can get you to 60 a month.
Eight quick questions, then pick a time. We'll have your numbers ready before the call starts.
For roofing businesses doing over $500k a month.